Explain the idea and the guest experience
Start with the moment you want to create or the practical problem you need to solve. For a guest-facing service, describe how many people might take part and how long each interaction can last. If the supplier is making items, note the approximate quantity and when they are needed. For a bespoke installation, explain its purpose and include the features that matter most to you.
Share practical requirements for specialist suppliers
Include the type of event, date, general location, timings and expected attendance. Set out the space available for the service and highlight any known requirements for setup, power, storage or access. If the work needs to fit an existing theme, event format or brand, summarise the look and how it connects with other suppliers. Agree exactly what must be delivered during the event and what can be prepared in advance.
Compare what each proposal actually delivers
Ask each specialist to itemise preparation, materials, time on site and pack-down. For guest activities, discuss how many people the supplier expects to serve in the time available and what a longer session would add. For made-to-order pieces, ask about approval stages, changes and delivery dates. Once you choose a provider, share detailed references and agree who can approve on-the-day changes.
Frequently asked questions
What belongs in a specialist event brief?
Describe the service in plain language, say what you want guests to experience and give the area, timings, likely numbers and budget range. Include any space needs or materials that the supplier should price.
Can I include several services in the same event brief?
Use the event brief to choose multiple non-catering service categories. Describe the specialist task in its own sentence and explain how it fits with the other services. Use Workavelle’s dedicated form for catering enquiries.
I offer an unusual event service. Which category should I choose?
Choose the category that describes the service you provide. The Other event supplier category is available for specialist work without a dedicated category. State what you do, which events you work on and the area you cover.